Before we write, we need to have a clear idea of what our readers need from our message. Everything we write must be written with the reader in mind.

This seems so obvious. But you'd be amazed by how often people forget all about their intended reader or readers when they write.

So the reader should always be our starting point. Start anywhere else, and you'll never finish in the right place!

We'll be looking at how to meet our readers' needs and what happens if we don't.